You're not behind.
You're in the middle.
A weekly letter from Erica Rankin about building a business and a life while you're still in the trenches. Honest stories, and the tools helping me dig out.
Join thousands of readers in the messy middle
What lands in your inbox
- 1Stories that make you feel less aloneMine and other people's, told from the middle of the mess, to help you embrace where you are right now.
- 2Tools and resources you can usePractical things to help you keep moving and become a better version of you.
- 3A few minutes, once a weekShort enough to read over a coffee, with something to take into your week.
Who's writing this
I'm Erica. I built a cookie dough company, got it into hundreds of stores, and then had to close it. Now I'm building again, and sharing it as it happens with 300K+ people online.
This newsletter is where the longer, less polished version goes.
"Erica's vulnerability and authenticity is one of the reasons I was drawn to her content. I love the impact she puts out into the world to inspire people to be their whole and real selves." Linda Le, Co-Founder, Create With Influence